The sad irony of technology is that people who are so good with
social media have such poor social skills.
While technology has given us more ways to communicate today
than ever before, people’s communication skills have never been
The good news is that this makes it easy for people who
understand how to communicate to stand out in a crowd.
Sara’s story is a perfect example.
She recently graduated from a major university with a degree in
mathematics and is a highly motivated, extremely intelligent
young lady. But like so many universities, hers taught her how
to do a job but not how to get one.
Because I know her father Paul, who works for a chamber of
commerce in Alabama, I agreed to help her on the condition that
she would do exactly what I told her to do, no matter how
unorthodox it seemed.
She agreed to follow a simple but proven three step plan, and
the results were remarkable.
First, she made a list of 25 companies she’d like to work
for, regardless of whether they were hiring. (REASON: Over 50% of
job openings are never publicly advertised.)
Second, I had her mail her resume with a cover letter and “Magic
Bullet” to each company, explaining why she’d be an asset and
asking for an interview. (REASON: Most people apply online or
email their resume. You’ll never stand out from the crowd if you
do what everyone else is doing.)
Third, I had her mail these to the CEOs, not HR. (REASON: If you
impress the CEO and he or she passes your resume on to HR,
you're already ahead of the competition.)
She immediately began receiving multiple phone calls asking when
she could interview.
Here’s the email I received from her father last week:
Dear Glenn, I can’t thank you enough for mentoring Sara. Your
advice definitely separated her from the pack and it paid off.
She heads for San Antonio Thursday. Although this is a
bittersweet moment, this is what her mother and I have been
preparing her for over the past 24 years. She is very blessed to
have obtained meaningful employment in her field of study when
many college grads are unemployed or are treading water in jobs
not even close to their degree. Everyone I talked with about the
advice you offered is amazed. The feedback from recipients of
your (Magic Bullet) have commented as well about how it caught
their eye. She received a call from the HR VP yesterday who told
her that he showed it to everyone in the office because he had
never seen one such as this before. Thank you from the bottom of
our hearts for your help.
So what was the Magic Bullet?
A hand written letter with a red wax
seal containing the first letter of her last name. Not high tech
or modern, but so unique that it opened multiple doors for a
young woman who understood how important it is to master the
disappearing art of personal communication - especially in the