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How a 24-Year-Old Landed Her Dream Job Using a 600 Year Old Technique


Author:   Glenn Shepard
Date:   March 11, 2014
Category:   Careers




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Sara's wax seal.

The sad irony of technology is that people who are so good with social media have such poor social skills.


While technology has given us more ways to communicate today than ever before, people’s communication skills have never been worse.


The good news is that this makes it easy for people who understand how to communicate to stand out in a crowd.


Sara’s story is a perfect example.


She recently graduated from a major university with a degree in mathematics and is a highly motivated, extremely intelligent young lady. But like so many universities, hers taught her how to do a job but not how to get one.


Because I know her father Paul, who works for a chamber of commerce in Alabama, I agreed to help her on the condition that she would do exactly what I told her to do, no matter how unorthodox it seemed.


She agreed to follow a simple but proven three step plan, and the results were remarkable.


First, she made a list of 25 companies she’d like to work for, regardless of whether they were hiring.   (REASON: Over 50% of job openings are never publicly advertised.)


Second, I had her mail her resume with a cover letter and “Magic Bullet” to each company, explaining why she’d be an asset and asking for an interview.   (REASON: Most people apply online or email their resume. You’ll never stand out from the crowd if you do what everyone else is doing.)


Third, I had her mail these to the CEOs, not HR.   (REASON: If you impress the CEO and he or she passes your resume on to HR, you're already ahead of the competition.)


She immediately began receiving multiple phone calls asking when she could interview.


Here’s the email I received from her father last week:



Dear Glenn, I can’t thank you enough for mentoring Sara. Your advice definitely separated her from the pack and it paid off. She heads for San Antonio Thursday. Although this is a bittersweet moment, this is what her mother and I have been preparing her for over the past 24 years. She is very blessed to have obtained meaningful employment in her field of study when many college grads are unemployed or are treading water in jobs not even close to their degree. Everyone I talked with about the advice you offered is amazed. The feedback from recipients of your (Magic Bullet) have commented as well about how it caught their eye. She received a call from the HR VP yesterday who told her that he showed it to everyone in the office because he had never seen one such as this before. Thank you from the bottom of our hearts for your help.



So what was the Magic Bullet?


A hand written letter with a red wax seal containing the first letter of her last name. Not high tech or modern, but so unique that it opened multiple doors for a young woman who understood how important it is to master the disappearing art of personal communication - especially in the business world.



To Your Success,

Glenn Shepard




P.S. We buy our wax sealing supplies at . I've tested six colors and red works best. Gold leafing also works better than silver.



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