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The Difference between Management and Leadership

Author:   Glenn Shepard
Date:   April 15, 2014
Category:   Management




St. Louis, MO April 22
Poplar Bluff, MO April 23
Carrolton, GA May 1
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Dear Glenn,


I LOVED your article on marketing!!! Where do I go to learn more?


- Carl in St. Paul, MN


Dear Carl,


Start by reading "The Ultimate Marketing Plan" by Dan S. Kennedy.

        Thanks for your question.


- Glenn in Nashville, TN

Click here to submit a question. If yours is selected, you'll win your choice of the "I'm the Boss, Not the Babysitter" or "Work Is Not for Sissies"  coffee mug.

A young manager named Justin who attended my seminar at the University of Wisconsin asked why his employees didnít accept his authority, even though he had been given the title of GM.


He thought it might be because of his age, but it wasn't. Bill Gates was a teenager when he co-founded Microsoft, yet his employees accepted his authority.


Justinís employees didnít accept his authority because while he was a manager, he had not yet become a leader.


The title of management can be given to anyone regardless of qualification, and employees have no choice but to comply with a managerís orders if they want to get paid.


People will comply with a manager, but will only commit to a leader.


The title of leader cannot be given. It only comes when employees respect the manager, and respect must be earned.


As John Maxwell put it in his best selling book, ďThe 21 Irrefutable Laws of LeadershipĒ, people must buy into the leader before theyíll buy into the leaderís mission.


Steve Jobs was a perfect example.


After co-founding Apple at 19, he was fired as CEO at 30 when the board lost confidence in his leadership.


When he was brought back as CEO in 1997, he began to take the company in new directions.


After redesigning Apple's flagship Macintosh line, he led the company into a new industry they had 0% market share in - MP3 players. Almost overnight, Apple's new iPod became a category killer and quickly came to dominate the market.


Next, he led Apple into another industry they had 0% market share in - cellular phones. Even though it was dominated by companies such as Nokia and Motorola at the time, Apple's new iPhone quickly came to dominate that market.


Next, he led Apple into another industry they had 0% market share in - tablet PC's. Even though Microsoft had struggled to sell similar devices for a decade,  Apple's new iPad quickly came to dominate that market.


He reinvigorated their employees with a leaderís most powerful tool - momentum. Change become such a way of life at Apple that employees came to expect it.


If Steve Jobs had walked into Apple and announced they were going to start making toaster ovens, no one would have questioned him. 


Instead, his employees would have said, ďLead the way. Show us how, and we'll make the best toaster ovens anyone has ever madeĒ. Because they respected and trusted him, they would have followed him anywhere he wanted them to go.



To Your Success,





Glenn Shepard




P.S. It's no coincidence that Apple went from the brink of bankruptcy to becoming the most valuable company in the world. Leadership has a direct impact on the bottom line.





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