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“Eat Mor Chikin!


by Glenn Shepard

December 9, 2014

Category:  Epic Achievers




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When Truett Cathy died in September 2014, most people only knew him as the founder of Chick-fil-A.


But he was more than an entrepreneur. He was a trail blazer and Epic Achiever.


He had a framed poster of a mountain climber to remind him to climb with care and confidence. This model allowed him to slowly grow Chick fil-A into a massive operation with almost 1,400 locations in 37 states.


Not only did he grow his business larger than over 99% of entrepreneurs ever will, but he did it while taking very good care of his customers and employees.


This "loyalty effect" really paid off. Chick fil-A employees actually enjoy their jobs and are rewarded for remaining a part of the company. Fewer than 5% of franchise owners or operators leave in any given year. The industry average is 35%.


This loyalty extends to the customers as well. Cathy made it a point to "never lose a customer”, a model he used ever since he was a young boy working delivery jobs. He discovered the best advertisement was word of mouth, and reflected his "people first" mentality by living behind the mission statement to "Be America's Best Quick Service Restaurant at Winning and Keeping Customers."


If you’ve not eaten at Chick fil-A, try it and you’ll be amazed at how good their food is. It’s not even in the same category as most fast food.


Cathy was committed to put principles and people ahead of profits, and he did. He provided foster homes for more than 130 children, a marriage retreat center, summer camps for children, and scholarships for employees.


Most impressive is the fact that Chick-fil-A is closed on Sundays, one of the most lucrative days of the week in many markets. They’re the only major fast food chain to do this.


As a devote Christian, Cathy believed in resting on the Sabbath and wanted his employees to have Sundays off. He never took his company public out of concern that a board of directors might force him to change this policy.


Cathy's model made Chick-fil-A the second largest chicken restaurant chain in the country, while still focusing on employee treatment and customer service. He was truly an Epic Achiever.



To Your Success,



Glenn Shepard



P.S.  If you’d like to learn more about this remarkable man, pick up a copy of his books “Eat Mor Chikin: Inspire More People”; “It's Better to Build Boys Than Mend Men”; or “How Did You Do It, Truett? A Recipe for Success”.



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