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The Biggest Career Killer of All 


by Glenn Shepard
March 8, 2016
Category:  Management



Henderson, KY Mar 16
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When my ninth grade English teacher asked for volunteers to help with the Junior-Senior Prom,  I asked, "Whatís in it for me?"

She responded "Itís not about you Glenn. When you grow up, youíll understand that."

To teach me a lesson, she had me read General Douglas MacArthur's Thayer Award speech, better known as the "Duty, Honor, Country" speech.

Never have I read words so moving.

The following is a short excerpt:

"Duty, honor, country: Those three hallowed words reverently dictate what you ought to be.

They teach you to be proud and unbending in honest failure.

Not to substitute words for actions, not to seek the path of comfort, but to face the stress and spur of difficulty and challenge.

To master yourself before you seek to master others.

To have a goal that is high.

To reach into the future, yet never neglect the past.

To be serious, yet never to take yourself too seriously.

They give you an appetite for adventure over love of ease.

They teach you in this way to be an officer and a gentleman.

Your guidepost stands out like a ten-fold beacon in the night: Duty, honor, country."

I believe it's one of the greatest speeches ever given, and have kept a copy of it ever since.

His advice to West Point graduates in 1962 is also excellent career advice to anyone. And it's just as applicable today as it was over a half century ago.

But by far, the most important Principle of Success he mentioned was having a sense of duty.

Failing to understand your duty to your employer amounts to career suicide.

A duty means you're obligated to do something, and businesses are built on obligations to serve. Employees are obligated to serve their employer, and businesses are obligated to serve their customers.

As obvious as that sounds, you'd be AMAZED at how many people think their employers are there to serve them.

All it takes to clarify the situation is to follow the money. The person or company that's PAYING, gets served by the person or company GETTING PAID to serve them.

It's no more complicated than that.

To Your Success,



P.S. This article was excerpted from our newest DVD program. Click the image above to preview it at no charge.

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