How to Keep Believing in Yourself When You Don’t Believe in Yourself
Part 2 of a Special Two Part Series
by Glenn Shepard
June 7, 2016

Category:  Personal and Professional Development



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Dear Glenn,

     Last week’s "Work is Not For Sissies" couldn't have arrived at a better time. My business is struggling and we just received an email from my banker with details on how bad our situation is. A true confidence shaker, to be sure.
   My question is: “After struggling to keep afloat, how do you know when to throw in the towel?" I'm not a quitter, and believe in my ability, but belief and confidence won't keep the lights on.

Frustrated in Iowa

Dear Frustrated,

   Pulling the plug does NOT make you a quitter. It’s not a matter of whether your business can succeed; it’s a matter of how long you can wait for it to succeed. Amazon didn’t show its first yearly profit for 9 years, but they’re a publicly traded company. Decide what your timeframe is and then move on when you reach that deadline.
   Having been self-employed for 28 years, I understand 100% what you’re going through. You’re an entrepreneur who’d rather go broke working for yourself than make a fortune working for somebody else. But as a true entrepreneur, you’ll find another business model to succeed with, just as Amazon created Kindle to finally propel them to profitability.
   If you decide to pull the plug, watch “All Things Must Pass”. It’s a great documentary about the rise and fall of Tower Records as iTunes changed everything, directed by Tom Hanks’ son Colin.
   Thanks for your question and good luck. I believe in you and your ability to make the right decision.

- Glenn in Nashville, TN
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In last week’s column, I addressed how people who ultimately win in life are those who maintain their confidence and self-esteem, even at low points in their lives.

The big, big, big question is “How do you keep believing in yourself when you don’t believe in yourself?”

The answer is incredibly simple but amazingly effective…

You find others who believe in you.

In marketing, word-of-mouth advertising is the best because people believe what others say about you more than what you say about you.

By the same token, we tend to believe what others say about us if we hear it enough – regardless of whether it’s good or bad.

For example, you may have the most perfect kids in the world. But if you constantly criticize, berate, and tell them what terrible children they are, they’ll grow up believing it – even if they’re little angels.

Kids born to lousy parents have limited options because they’re dependent on them for everything. As a result, it’s hard for children to keep that negative talk from influencing their opinion of themselves – even if they know their parents are wrong.

You can’t choose your family.

But as an adult, you have the power to choose the boss you work for, the employees you hire, the customers and vendors you choose to do business with, who you date and marry, and your friends and neighbors.

When you’re having a hard time believing in yourself, the negative influence is often you. This is an especially acute problem for high achievers for three reasons:

1. High achievers are their own worst critics

2. High achievers set unrealistically high goals for themselves

3. High achievers can’t be objective about their achievements, because they’ve achieved more than most people

This is why it’s so important to surround yourself with people who believe in you, can be more objective about you (than you can be about yourself), and whose voices WILL get inside your head (in a good way).

When you surround yourself with enough people who believe in you, you’ll eventually start to believe in yourself again.

To Your Success,

Glenn Shepard
Glenn Shepard


P.S. I know for a fact that you’re in the elite minority of people who have the success mentality. How can I be so sure? Because you just read this article from beginning to end. That puts you ahead of 80-90% of the people in this world who won’t do anything this week to grow personally or professionally.

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