How to Keep Believing in Yourself When You Don’t Believe in Yourself
Part 2 of a Special Two Part Series
by Glenn Shepard
June 7, 2016
and Professional Development
Last week’s "Work is Not For
Sissies" couldn't have arrived at a better time. My
business is struggling and we just received an email
from my banker with details on how bad our situation is.
A true confidence shaker, to be sure.
My question is: “After struggling to keep afloat, how do
you know when to throw in the towel?" I'm not a quitter,
and believe in my ability, but belief and confidence
won't keep the lights on.
Frustrated in Iowa
plug does NOT make you a quitter. It’s not a matter of
whether your business can succeed; it’s a matter of how
long you can wait for it to succeed. Amazon didn’t show
its first yearly profit for 9 years, but they’re a
publicly traded company. Decide what your timeframe is
and then move on when you reach that deadline.
Having been self-employed for 28 years, I understand
100% what you’re going through. You’re an entrepreneur
who’d rather go broke working for yourself than make a
fortune working for somebody else. But as a true
entrepreneur, you’ll find another business model to
succeed with, just as Amazon created Kindle to finally
propel them to profitability.
decide to pull the plug, watch “All Things Must Pass”.
It’s a great documentary about the rise and fall of
Tower Records as iTunes changed everything, directed by
Tom Hanks’ son Colin.
Thanks for your
question and good luck. I believe in you and your
ability to make the right decision.
- Glenn in Nashville, TN
the red Ask Glenn button to submit a question. You may
remain anonymous if your prefer.
In last week’s column, I addressed
how people who ultimately win in life are those who maintain
their confidence and self-esteem, even at low points in their
The big, big, big question is “How do you keep
believing in yourself when you don’t believe in yourself?”
The answer is incredibly simple but amazingly effective…
You find others who believe in you.
marketing, word-of-mouth advertising is the best because people
believe what others say about you more than what you say about
By the same token, we tend to believe what others
say about us if we hear it enough – regardless of whether it’s
good or bad.
For example, you may have the most perfect
kids in the world. But if you constantly criticize, berate, and
tell them what terrible children they are, they’ll grow up
believing it – even if they’re little angels.
to lousy parents have limited options because they’re dependent
on them for everything. As a result, it’s hard for children to
keep that negative talk from influencing their opinion of
themselves – even if they know their parents are wrong.
You can’t choose your family.
But as an adult, you have
the power to choose the boss you work for, the employees you
hire, the customers and vendors you choose to do business with,
who you date and marry, and your friends and neighbors.
When you’re having a hard time believing in yourself, the
negative influence is often you. This is an especially acute
problem for high achievers for three reasons:
1. High achievers are their own worst critics
High achievers set unrealistically high goals for themselves
3. High achievers can’t be objective about their
achievements, because they’ve achieved more than most people
This is why it’s so important to surround yourself with
people who believe in you, can be more objective about you (than
you can be about yourself), and whose voices WILL get inside
your head (in a good way).
When you surround yourself
with enough people who believe in you, you’ll eventually start
to believe in yourself again.
P.S. I know for a
fact that you’re in the elite minority of people who have the
success mentality. How can I be so sure? Because you just read
this article from beginning to end. That puts you ahead of
80-90% of the people in this world who won’t do anything this
week to grow personally or professionally.
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