Click here if this doesn't display properly on your screen.

 

 

People Will Find Money for the Things They Want to Find Money For 

 

by Glenn Shepard
August 16, 2016
Category:  Prosperity

   


 

Miami, FL Aug 23
Houston, TX Sep 20
Sugar Land, TX Sep 21
Bryan, TX Sep 22
Stow, OH Sep 27
Troy, OH Sep 28
Click the link above to reserve seats for this seminar or click here to email us.
 

 

Deadline for nominations for the 2016 Leadership Award is August 31st.
       Click here for instructions on how to submit a name. In addition to the trophy, the winner will receive a check for $997.

Last week in Savannah, Georgia, I attended the big national convention for presidents of chambers of commerce.

As we do every year, we gave out hundreds of bottles of Jack Daniels with my caricature on them, buttons that read “I’m a Glenn Shepard Fan” with $1 bills attached, and $100 bills on the buttons for chambers that have had over 100 attendees at my seminar.

While the relationship between chambers and my company have been a great fit, there’s an 800 pound gorilla we have to deal with.

Inevitably, a chamber president who’s never hosted my seminar and is accustomed to $20 breakfast luncheons will say “No one in our community would pay $149 for a seminar”.

I never take it personally because their comment has little to do with me, but reveals a lot about them.

No matter what you sell, people will ALWAYS find money for the things they want to find money for. And, there’s proof everywhere you look.


Example 1:
My next door neighbor, who’s a doctor from India, constantly tells me how amazed he is by how many patients labeled as “indigent” have a newer car and iPhone than he does. He once told me that what we call “poor” in the U.S. would be middle to upper middle class in India.

Example 2:
A U.S. Department of Energy survey on what percentage of households that owned between 2 and 4 televisions found that:

A. In those with an annual income of $120,000 or more: 68%

B. In those with an annual income of $20,000 or less: 62%

Those in Category A are in the 18th percentile of income earners, while those in Category B are in the 83rd percentile.

Despite the massive difference in incomes, the difference in televisions owned is minimal.

Example 3:
Drive through the poorest neighborhood in your town, where the houses are crumbling shacks. Notice how many have a satellite television dish and a Cadillac Escalade in the driveway.


If not enough people are buying what you’re selling, it isn’t because they don’t have enough money. It’s because they don’t see enough value in your product or service.

If you offer great products or services that people benefit from, they’ll always find money to buy them.



To Your Success,

 

Glenn Shepard

P.S. If you've read Stephen Covey's "The 7 Habits of Highly Effective People", you'll recognize this as what he called the “Scarcity Mentality” and "Abundance Mentality". Highly successful people have the Abundance Mentality, believing there’s always plenty of money out there if you’re willing to do what needs to be done to earn it.

Click here to comment on this issue >>