Last year Kraft Heinz paid an
estimated $5,000,000 to run a Super Bowl ad with dogs dressed as
hot dogs. Instead of running an expensive ad this year, they're
giving all of their employees the day after the Super Bowl off
as an added paid day of vacation.
I got married on New Yearís Day in
2008, because itís my favorite day of the year. (Click
here if you missed the photos).
January 1st is the
one day of the year everybody is focused on being a better
But 90% of the people who make New Yearís
Resolutions donít keep them. And half of those fail by January
The woman who resolved to be a better wife goes
right back to screwing up her marriage. The gyms that were
packed the first week of January are empty again. And the list
New Yearís Resolutions is about self-improvement
KEEPING them is
about whether you have integrity, or whether youíre just another
a bold-faced liar who always says one thing but does another.
Commitments are commitments only when you have the integrity
to keep them. Making commitments you know you wonít keep makes
you a liar, and tells others not to believe anything you say.
The result will be that they wonít respect you, because
youíre all talk. If you want people to respect you, you have to
start by respecting yourself.
Just as you canít tell your
kids to say no to drugs while youíre smoking pot, you canít
teach them to tell the truth while you start out every year by
Part of me hates February 1st because it means the
New Year isnít new anymore. But itís the most important day of
the year, because itís the one that separates the DOers from the
If you've already defaulted on your New Year's
Resolutions, youíre normal. But being normal means wasting your
life mired in mediocrity, and I refuse to believe that God put
anyone on this earth to be mediocre.
The good news is
that the most important day of the year isn't January 1st; it's
You still have 11 months left in 2017 to
become part of the elite 10% that have the integrity to keep the
promises they made on January 1st.
Say this out loud
right now: ďI will NOT be like everyone else. I will keep my
If you donít
have a great New Yearís Resolution, click
for ďThe Better People PledgeĒ.
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