The median household income in the U.S. is $59,039.
Source: U.S. Census Bureau
Would $250,000 a year interest you?
If you’re like most people, your answer is “YES!”
what if I told you the job was making and selling Crystal Meth.
Would you still be interested?
This job can pay well if
you’re good at it. So why not follow in Walter White’s
(Walter White was the fictional straight-laced
high school chemistry teacher, portrayed by actor Bryan
Cranston, who decided to put his chemistry knowledge to work
making crystal meth on the TV show “Breaking Bad”).
Answers I get from managers who attend my seminars include:
— It's immoral
— It's dangerous
— It's illegal
— Bad hours
— Poor working conditions
No future (The average drug dealer is dead or in prison within 6
The bottom line is that money does motivate
people, but it's only a secondary motivator (sometimes referred
to as a “Tier 2 Motivator” or “Satisfier”).
motivate people, but only temporarily. For example, your
employees will be very motivated and excited when they get a
big, fat raise or bonus. But no matter how much it is, they'll
eventually take it for granted and want more. At that point, the
bonus or raise will lose its motivational value.
does, however, work as a long-term motivator in two ways:
1. Attracting New Employees
advertise a position that pays $30 an hour in a market where the
average wage is $15 an hour, you'll be flooded with applicants,
no matter how tight the labor market is.
If you pay a significantly
higher-than-average wage, you'll have lower-than-average
turnover. People who made $15 an hour at their previous job and
are making $30 an hour with you will stay with you.
necessarily because they don't want to take a 50% pay
cut by leaving, but because they can't. Once their
income doubles from $15 to $30 an hour, their spending will also
double (or at least increase dramatically). Most people live at
or beyond their means, so a 50% pay cut would mean financial
disaster. As a result, they end up chained to the job with “Golden
This is why we call money a “Bookend
Motivator”. It works well on the front end to attract new
employees, and on the back end to keep those employees. But it
does little to motivate them in between.
To Your Success,
So what does motivate people? Stay tuned to find out.
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